Stakeholder Map and Personas
The stakeholder map consists of several communities whose activities may involve visiting woodlands on the internal map (e.g. hikers and bird-watchers). The external stakeholders are those who may like/need to be aware of a campaign (e.g. local authorities who may need to be present if protests occur).
From my stakeholder map, I chose parents and children to be my personas. I thought that targeting children to get involved could be beneficial both immediately and for years to come. I created a parent persona who wants a better future for her children and cares about climate change, and a child persona who is less aware of the environmental problems around him. Whilst children are the main target, it is often up to parents to decide what media their children engage with, which is why I thought two personas would be appropriate.
